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Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

Which cleaning spray is most prominent online? Brand barometer

01 Mar 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Champions of Design: Smeg

23 Jan 2013 | by Staff

affair, run by the third generation (since 1948) of the Bertazzoni family. It currently employs more than ...

Cillit Bang brings backs Barry Scott for £5m push

19 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

sector and also in the way in which the brand, along with Barry, captured the imagination of the public ...

No substitute for on-the-ground insight

21 Sep 2012 | by David Benady

problems that might arise there and then. 'While untrained members of the public can check on compliance ... , or anywhere else that members of the public congregate. This is a growth area and marketers are diverting ... the effectiveness of experiential programmes. It does this by quizzing members of the public who encounter ...

Glue Isobar wins AkzoNobel DIY digital creative account

03 May 2012 | by Katherine Levy

Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

P G's culture Advertising's public image An alternative marketing career ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Brand barometer: Nappies, which one is most prominent online?

23 Mar 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

to transform public opinion on just about anything, including the direction of brands, companies and even ... that story and bring it to the public. It s an everyday story that s familiar to so many and truly resonates ...

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