CANNES 2013: Jane McGonigal on the super powers of gamers
18 Jun 2013 | by Arif Durrani
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
's shortlisted entry is for its "but" work for the White Ribbon charity in the Public Awareness Message sub ...
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
in the Publications Media category for its "Maggiemite" ad for The Guardian comparing the former Prime Minister ...
The Print Young Lions have been tasked with creating a print ad campaign to raise awareness of the cancer information available from the charity and the support it can offer. Hilary Cross, the director of external affairs at Macmillan, unveiled the challenge at the Cannes Festival yesterday. She told ...
that intelligence. The current-affairs agenda shows the quite understandable, and growing, resistance that we ...
on the money pitching the Paralympics to a semi-sated public so confidently that you just couldn t ignore ...
-span will be at least ten times as toxic as the original bang in isolation and will linger in the public mind ...
you would expect from the leading public company in its field. We can have more serious conversations ...
. When an agency gets it right whether it s in a traditional creative space or in mobile, public ... evolved to reward all forms of advertising, media, design, digital, public relations, direct, integrated ...
Technology is now allowing creativity to be expressed through a growing number of channels and presented in an almost infinite number of ways. At the same time, these changes are forcing advertisers to work harder and think more imaginatively than ever before to reach an increasingly distracted public ...