CANNES 2013: Jane McGonigal on the super powers of gamers
18 Jun 2013 | by Arif Durrani
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
's shortlisted entry is for its "but" work for the White Ribbon charity in the Public Awareness Message sub ...
games for the World Bank, the Olympic Games, the American Heart Association, the New York Public Library ...
in the Publications Media category for its "Maggiemite" ad for The Guardian comparing the former Prime Minister ...
on the money pitching the Paralympics to a semi-sated public so confidently that you just couldn t ignore ...
-span will be at least ten times as toxic as the original bang in isolation and will linger in the public mind ...
you would expect from the leading public company in its field. We can have more serious conversations ...
Technology is now allowing creativity to be expressed through a growing number of channels and presented in an almost infinite number of ways. At the same time, these changes are forcing advertisers to work harder and think more imaginatively than ever before to reach an increasingly distracted public ...
-shattering humanity " The campaign had already picked up a bronze at Epica for Best Charity/Public Service In ...
Talent Backer uses the crowd-funding model, employed by business such as the US-website Kickstarter, which raises funds for start-up business ideas through small individual donations. It will call on members of the public to donate money to fund people pursuing goals in sport, music ...
has his own Twitter handle, @BRIANtheRobot, to interact with the public. The work was written and art ...