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Why marketers are missing a trick by ignoring sensory perception

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Carlsberg "Carlsberg puts friendship to the test" by Duval Guillaume Modem

Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person ...

Guinness "clock" by AMV BBDO

of the public either by speeding up time for a boring task to go faster, reversing time to avoid ...

Guinness launches £5.5m 'Made Of More' campaign with helpful town clock

the wellbeing of the public either by accelerating time for a boring task to go faster, reversing time ...

Stella Artois Cidre 'Cidre duet' by Mother

The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...

Tanqueray 'tonight we Tanqueray' by Mother New York

Fans can create their own mixes of the track, and Blacc will review all submissions and choose his favourite, which will be announced online. Tonight Downtown is available as a free download and part of an interactive film. The film is hosted on www.tanqueray.com and allows the public to progress through levels ...

Pimms 'join the Pimms summer party' by Mother

It is executed in a similar manner to a political campaign, with manifestos, local brand representatives, a Pimm s campaign bus, Pimm s party slogan, supporter kits and membership to the cause. The new TV ad features the Pimm s summer party bus touring the country and recruiting the public to Join ...

Public View - How did the St Patrick's Day-themed Guinness ad go down?

People found the latest online Guinness spot by AMV BBDO, which ran in the lead-up to St. Patrick's Day, entertaining and fun to watch, if a bit confusing.

Public View - What did consumers think of the latest Kronenbourg ad?

The public was divided by the latest Kronenbourg ad, some enjoying the cinematic feel and others

Public View - How did the public respond to Fosters latest ad?

Humorous, cheerful and sunny is how the latest Fosters ad is described by the public....Consumers enjoyed the ad and felt it well represented the Australian beverage brand. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

 

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