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Why marketers are missing a trick by ignoring sensory perception

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

Unilever campaign celebrates feet, the 'unsung heroes'

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

LoveHoney daytime sex toy ad pulled by ITV

public backlash driven by the media. An ITV spokesperson said it would still continue to show the ad ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

Partners is a public-private body, formed by the merger of three organisations - Visit London, Think London ...

BR Video: Should cereals come in plastic bags?

the environment, we ask the public what they think about the idea of pouring their food from plastic bags...." The public mood seems to be more supportive of the new packaging as long as is justified. Karl, a designer ...

Confessions of an internet adman

to watch TV and surf the internet at the same time. Thus a new love affair has been formed between old ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Anomaly unveils debut campaign for Sony

online product demos, will support the campaign alongside public relations activity devised by Immediate ...

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