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VIDEO: What do women really think about Cadbury's Crispello bar?

04 Oct 2012 | by Georgina Brazier

Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello

Burglar alarm firm evades complaints for hard-hitting ad

02 Oct 2012 | by Matthew Chapman

". Five members of the public complained to the Advertising Standards Authority (ASA) that the ad's focus ...

Ray Mears sets trap for Gio Compario in latest GoCompare ad

01 Oct 2012 | by Sarah Shearman

public and now stands at 796. The second ad in the series featured Team GB football coach Stuart ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

PRWeek TV: Lobbyists advise 'light touch' at party conferences

21 Sep 2012 | by Matt Cartmell

Public affairs experts are advising clients to take a 'light touch' when it comes to taking part...This week s PRWeek podcast sees Insight Public Affairs MD John Lehal and Lansons Communications director Ralph Jackson debating the importance of the party conferences to public affairs practitioners, following a PRWeek analysis . Jackson said: Do you get value out of fringe meetings? Yes, sometimes ...

Justine Greening and Jeremy Hunt 'biggest reshuffle risks'

06 Sep 2012 | by Matt Cartmell

As the dust settled on David Cameron s first Cabinet reshuffle on Tuesday, PRWeek spoke to Andrew Hobson, associate director at Open Road, and Chris Martin, head of public affairs at The Communication Group, in this weeks podcast. Martin pointed to Justine Greening, who has taken on the role ...

Public Enemy adapts C4 ad for Paralympian tribute

06 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic...in the UK singles chart, the highest ranking Public Enemy has achieved to date in the UK. The track ... campaign, Public Enemy has adapted its original video for the song using footage from the broadcaster's ad ... . James Walker, head of marketing at Channel 4, said: "Public Enemy are one of the greatest hip hop acts ...

Bruce Willis to appear in Sky Broadband campaign

31 Aug 2012 | by Maisie McCabe

access to The Cloud, the Sky-owned network of tens of thousands of public Wi-Fi hotspots across the UK ...

Adidas 'All in. All 2012' by Iris Worldwide

30 Aug 2012

Iris Worldwide has created online and press work to publicise the project. Consumers are encouraged to go online and pick a moment from the Olympics or Paralympics, which the company then uses as inspiration to customise the shoes. The shoes will be given to celebrities, athletes and members of the public ...

Work Debrief - Toyota's story of coming to life in a superficial world

30 Aug 2012

it had built and wanted to show the public what it was capable of putting on the roads in the most ...

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