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Wynne Evans on life as the divisive star of the GoCompare.com ads

03 May 2013 | by Matthew Chapman

, and how the public s hate of Gio Compario is now turning into affection. Marketing also convinced Evans ...

Virgin Holidays says 'Unleash Your Mojo' to holidaymakers

02 May 2013 | by John Reynolds

-the-line activity. The supporting social campaign engaged the public via a Twitter Mojovator , which unlocks ...

Diet Coke "music that moves" by Droga5

15 Apr 2013

Coke while writing lyrics for her song 22 as members of the public, including a man driving a car ...

Carlsberg "Carlsberg puts friendship to the test" by Duval Guillaume Modem

20 Mar 2013

Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person ...

Macmillan Cancer Support "not alone" by VCCP

13 Feb 2013

, with the support of Macmillan Cancer Support and the public, no-one has to face cancer alone. The TV ad ...

Guinness launches £5.5m 'Made Of More' campaign with helpful town clock

18 Jan 2013 | by Gemma Charles

the wellbeing of the public either by accelerating time for a boring task to go faster, reversing time ...

Marketing Q & A with former Olympic medallist Brendan Foster

13 Nov 2012 | by John Reynolds

, the performance of Team GB, and the reaction of the British public. What about the media coverage from BBC ... the public celebrating being part of it as they had raised part of the finance. The public said they were ... ? People won't shake hands, racism basically loads of things for the press to get into. The public would ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

lights are checked to see if they will last another year. The public will be invited to "test ...

John Lewis spot sends snowman on romantic quest

08 Nov 2012 | by Matthew Chapman

in not filming in the UK". The John Lewis ad is being trailed on Channel 4 today in order to give the public a ...

VIDEO: EE talks branding at its new-look store

30 Oct 2012 | by Georgina Brazier

Today marks the official public launch, with 700 EE stores opening across the UK including stores previously branded either T-Mobile or Orange. The stores colour scheme has been changed to EE's turquoise, yellow and grey. Steven Day, chief of brand and communications at EE, told Marketing: "What we were ...

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