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EDITORIAL: Public dispassion signals end of an affair with Virgin

Richard Branson s love affair with the UK public may be coming to an end. There is growing...Richard Branson s love affair with the UK public may be coming to an end. There is growing evidence, not least in our exclusive poll this week (Focus, page 32), that consumers are becoming indifferent to the Virgin brand and to Branson himself. Why should this be? Increasingly illogical ...

Supplement on Public Relations: Choosing & Using - Crisis management

(01327 810 900); Venessa Holtham, head of public affairs division, Text 100 (0171 808 7071). ... , treatment and comfort, but there needs to be consideration of how the public is informed. All ...

BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment

operators and the public. It's a tough challenge for a firm whose marketing has largely been limited ... of services not to the public, but to train operators. However, new chairman John Robinson has acknowledged the need for better communications, and a reshuffle of the firm's seven-strong corporate affairs ...

BRAND HEALTH CHECK: Railtrack - Can Railtrack ever win back the public's trust? Public resentment

operators and the public. It's a tough challenge for a firm whose marketing has largely been limited ... of services not to the public, but to train operators. However, new chairman John Robinson has acknowledged the need for better communications, and a reshuffle of the firm's seven-strong corporate affairs ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies

Procter s director of public affairs for beauty care for Eastern and Western Europe and for hair care globally, describes this process as a major step forward. But however companies ... the advertising agencies. P s biggest public relations coup this year was signing Madonna to promote ...

PUBLIC RELATIONS: All in a good cause - PR consultancies are embracing cause-related marketing

reasons for the partnership. The relationship should also be sustained. The public, though looking ... department manager for community affairs, Fiona Archer. We do get a lot of national PR, but it works far ... Taiwanese example. We ve been quite surprised by the amount of publicity there s been on this ...

PUBLIC RELATIONS: Under fire - Eurotunnel faced its first serious test with the tunnel fire last

that senior public relations people practise with such consummate facility these days, Eurotunnel s director of public affairs, John Noulton, openly admits that the company made several important errors ... . The next week was hellish and utterly relentless, says Leva. Blaze of publicity Nearly two ...

YHA searches for top marketer to attract members

The Youth Hostel Association (YHA) is hunting a director of marketing and corporate affairs...The director will replace Margaret Whaley, who leaves at the end of this month to run a hotel in Scotland The national charity promotes knowledge and care of the countryside through outdoor adventure for young people and is seeking a marketer to raise its public profile and oversee an expansion programme ...

Public-transport alcohol ban will not hit Tube ads

, despite introducing laws to prohibit drinking on public transport....Banning the consumption of alcohol on all public transport in the capital was Boris Johnson s first major policy announcement when he took office earlier this month. However, a spokesman ... digital escalator-panels. The ban on drinking on the Tube is related to public safety and crime ...

Branson fails to win public over to Virgin brands

in product-related PR stunts. Public enthusiasm for the Virgin name is also waning, with 71 ... , with 67% voicing approval. And surprisingly, given the bad publicity, 61% of people still say ...

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