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Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes...Esnouf, head of public affairs at E.ON, has experienced his fair share of flak working in a ... -weary British public, fed up with how little tax it has been paying in the UK, however. The 'takeovers' have ... parliamentary committee, the US corporation has now bowed, at least a little, to public pressure and conceded ...

Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

to shift attitudes over time. Tom Bage, public affairs manager at the Advertising Association, said ...

European Court overturns ban on multi-buy promotions

29 May 2009 | by Gemma Charles

. ISBA public affairs director Ian Twinn welcomed the decision: It is important to have ...

Brands and their footprints: carbon-labelling schemes begin to enter the mainstream

29 Sep 2009 | by Gemma Charles

initiatives confusing the issue, it is understandable that, for many brands, public declaration of carbon...with public scrutiny of brands accused of 'greenwashing', have created a challenging environment in which ... by PAS 2050, a standard developed by the Department for Environment, Food and Rural Affairs (Defra ... -saving scheme borne out of the Climate Change Act 2008. About 20,000 public- and private-sector businesses ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public affairs director at ISBA, said: "UK doctors are preparing to campaign against business, not the causes ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some...loved brand? Britain's love affair with the kitchen cupboard shows no sign of abating, and six ... , in contrast to their high-street equivalents, escaped public scorn. They may have pumped millions ...

A healthier dose of realism

24 Aug 2010 | by Nicola Clark

recent developments.' Clarifying issues ISBA director of public affairs Ian Twinn takes a slightly ... is nothing new. Indeed, Geoffrey Russell, director of media affairs at the IPA, points to Hans Holbein ... ' lead on the issue suggests that the tide of public opinion may be turning away from the 'creep ...

Is state-funded consumer research all smoke and mirrors?

15 Sep 2011 | by Gemma Charles

(Marketing, 16 February). Ian Twinn, director of public affairs at advertiser body ISBA, who was among ... understand what parents think about advertising - and, in turn, helped the industry understand its public ...

Do we need another code to underpin food and drink marketing?

25 Aug 2009 | by Staff

; mso-bidi-language:#0400;} Maybe Ian Twinn, director of public affairs, ISBA For good ...

Defra to tighten code on environmental claims

27 Jan 2009 | by Alex Brownsell

LONDON - The Department for Environment, Food and Rural Affairs (Defra) is reviewing its guidelines

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