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CBS director Ainley to chair Yorkshire Publicity Association

30 Nov 2009 | by Maisie McCabe

LONDON - The Yorkshire Publicity Association has appointed John Ainley, north-east business.... The YPA was founded in 1923 and claims to be the oldest publicity association in the UK. ...

Paid-for search can be used to counter adverse publicity

17 Nov 2009 | by Sue Unerman

adverse publicity a brand might be getting. And it is surely necessary in this day and age of real ...

Professional journalism and public opinion enhance democracy

03 Nov 2009 | by Tess Alps

, but politicians can now create disintermediated relationships with their voting public, using uncritical films ... Stephen Gately's death in the Daily Mail. Public disapproval was swift: 22,000 complaints were registered ...

Target Media maximises film's publicity

03 Nov 2009 | by Amelia Thackway

press titles and premium high-impact sites to boost word-of-mouth and maximise the film's publicity ...

Word of Mouth - Environment back on public agenda

22 Sep 2009 | by Media Week

The focus is on the Government as the environment moves back onto the public agenda....The Copenhagen summit and 10:10 campaign (the initiative aimed at cutting 10% of CO2 emissions in 2010) are bringing the environment back onto the public agenda. So is it time to dust off green advertising plans and what should agencies and brands focus on? A third of climate change buzz mentions ...

OFT urged to probe impact of local authority publications on commercial media sector

10 Sep 2009 | by Maisie McCabe

of local authority publications on the local media sector....communications minister Lord Stephen Carter requested the Audit Commission, which monitors spending by public ...

ABC SPECIAL: Current affairs, finance thrive (Current affairs)

18 Aug 2009 | by Kunal Dutta

The age of austerity and a tough economic climate have paved the way for current affairs titles ... affairs titles led the charge, with Money Week up 15.3% year on year and The Week up 10.3% year on year ... on business and current affairs is key to its success. She says: "As the value placed on news has declined ...

PA looks to provide free 'public service reporting'

07 Jul 2009 | by Maisie McCabe

of reporters in Merseyside whose work will be available to bloggers and members of the public, as well ... to say: if that's the priority given to public service broadcasting, what about public service reporting ... public institutions to account". He said: "The industry has always set against direct funding for all ...

EC revises rules on public funding of broadcasters

03 Jul 2009 | by Tristan O'Carroll

LONDON - The European Commission has adopted new rules on the public funding of broadcasters...require public funding to offset declining ad revenues. But such funding is highly controversial. Last ... services launched by public service broadcasters, and clarifications concerning the inclusion of pay services in the public service remit. Competition Commissioner Neelie Kroes said: "The new Communication ...

Carter brought urgency to public policy process

16 Jun 2009 | by Steve Barrett

and BBC Worldwide to merge or work together more closely as a second public service broadcaster. However ... achieved as much as he could within the challenging constraints of the public policy system. l ...

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