PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.
By the time the festive season is over we can pretty much guarantee two things: one, you ll be reviewing your gym membership due to excess-related guilt syndrome; two, you ll be acutely aware that Toyota has launched its new family saloon - the Avensis.
Most would agree that the most prominent PR success of 1997 was Labour s tightly managed general election campaign. But it hasn t all been plain sailing for the new Government, either in policy or communication terms.
Anticipating overwhelming demand from the public for information on the verdict in the Louise...Anticipating overwhelming demand from the public for information on the verdict in the Louise Woodward murder trial, Judge Hiller Zobel announced that his decision on the fate of the British au pair would be posted on the internet. This would make US legal history and created huge interest ...
with the public. Her highest-scoring Adwatch performance came early in the year with a commercial ...
, awfully small - for publication. ...
challenge was to provide insights to create ads that stimulate anger and so overcome the public ...
-them-off-the-streets initiative and finally - here comes the easy bit - sell it to the public. Last week, Labour s New ... or training. But companies - and the general public - have been down this road before. First ... to the public will be a winner because it will be non-governmental . We were successful in this pitch ...
Boeing has invited agencies to pitch for a public affairs monitoring account covering all...Boeing has invited agencies to pitch for a public affairs monitoring account covering all ... Associates have previously handled Brussels public affairs for Boeing and helped the company set up its ... . An in-house team of PR and public affairs specialists was established in Brussels at the beginning ...
As ITV begins a revamp of its news and current affairs output for the new year, the BBC s Steve...As ITV begins a revamp of its news and current affairs output for the new year, the BBC s Steve ... affairs. Currently head of consumer programmes at the BBC, and the man behind Watchdog, Anderson ... of great change in news and current affairs. What I can tell you, however, is what I hate. I hate boring ...
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