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INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad

publications...publications In the last year, there has been no shortage of publishers launching Internet titles ... times more than those in comparable print publications. Chilcott Le Fevre s interactive ... the cost of advertising across a variety of Web titles, and between Web publications and their print ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

of the Earth. All possible channels were used to raise public awareness including TV, radio, press ... issue received wide media coverage, generating public concern and protest, including short-lived Shell ... did little to explain its case against what it saw as Western bias. Shell reacted with publications ...

NEWS: Royle to direct public affairs for United Distillers

of public affairs director as part of a shake-up instituted by recently appointed managing director Finn...of public affairs director as part of a shake-up instituted by recently appointed managing director Finn ... - ordinated public affairs strategy . UD s extensive PR network includes an eight-strong department ... has appointed or is now in the process of appointing an external affairs director. Public ...

COMMENT: LETTERS; Policies not publicity will win credibility

On the same day that Roger Haywood wisely gave another caution against treating public relations...On the same day that Roger Haywood wisely gave another caution against treating public relations simply as a part of the marketing process (PR Week, 24 November), our business took yet another public ... on improving an organisation s policies and not confine itself to laying out a publicity programme. We should ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by RDS Open Mind: Public Service

Silver

MARKETING TECHNIQUE: PUBLIC RELATIONS; Know comment

clients not to take questions personally, says Lexis Public Relations joint managing director Bill ...

MARKETING TECHNIQUE: PUBLIC RELATIONS; Playing with fire

of publicity and the domination of the media by the advertising... was one of the fundamental objectives ... fire the public imagination and - well before the campaign broke - set up a special in-house PR unit ... of public interest in them at the time . The pressure is now on clients to wring every last penny ...

MARKETING TECHNIQUE: SALES PROMOTION * PUBLIC RELATIONS; A winning solution

of it wearing off on the public. We have a lot of enquiries for projects running into next year ...

NEWS: Guinness gets Lipscomb as external affairs head

Guinness plc has named Peter Lipscombe as its new external affairs director. He takes up his new...-strong public affairs team, headed by public affairs director Chris Davidson, a government affairs team of two ... Guinness plc has named Peter Lipscombe as its new external affairs director. He takes up his new ... responsibility for external affairs. This appointment is significant. It demonstrates Guinness ...

NEWS: Allied picks new Scots corporate affairs manager

Allied Distillers has appointed a new corporate affairs manager, Silvia Corrieri, 35, to its...Allied Distillers has appointed a new corporate affairs manager, Silvia Corrieri, 35, to its Scottish office. Corrieri, who has been with the company for nine years, was previously PR manager ... Nimmo, who left in September to join Barkers Scotland as an account director explained: The public ...

 

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