Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who...role as director at Capital Public Relations. She created and directed comms campaigns for the Sydney ...
What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...
for dirt on a wide range of public personalities - ranging from Sir Alex Ferguson to Max Clifford and Boris ... an additional settlement sum. Immediately, there's speculation that scores of public figures are planning ...
, declaring that it would help to 'restore public faith in environmental advertising'. While some marketers will no doubt bristle at the implication of a loss of faith in their trade, the public has seemingly become fed ... for Environment, Food and Rural Affairs (Defra), to examine responses to the new guidance. The study noted a ...
survey in the first place, it concludes lamely that "the money being spent by councils (on publications ... newspapers as ad-funded public information mailshots. Then, as the new year dawns, Hammersmith and Fulham ...
to be separated into public media (such as visual or print communications made by a small group of professionals ... ." That explains a lot to me. It's obvious when you read it but failing to grasp the fused state of public ... , public media space (and we always seem to be looking for another small group of professionals out ...
that demand some of that "free publicity". At which point, in a deeply irritating manner, I'm likely to point ... -product of that is tons of publicity, but, let's remember - none of it is free, it's expensive. You only get it if you ...
As another spot gets banned, Kate Nettleton explains why advertisers have a fine balance to strike.
the initiative on this agenda, as shown by its publication last week of a report on financial effectiveness and efficiency in public-sector marketing. The consultation paper, which is the first of its kind, sets out a ... that the document will become the definitive guide for public-sector communicators. As the report, 'Payback ...
LONDON - Public-information work can easily go awry as Freeview's recent activity has shown....; mso-bidi-language:#0400;} The raison d' tre of public-information marketing is to avoid ... to receive a signal, it had not prepared the public for the possibility of poor signal strength even in areas ... and dry with inadequate communications. Public-sector campaigns are under heavy pressure to drive both ...
to remove filters