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Think BR: The rise of digital publications

25 Sep 2012 | by Craig Constantinou

The print publication is slowly turning into the print brand, writes Craig Constantinou, press...Many publications are now considered truly multi-platform and show growth across many touchpoints. At present the most interesting is each title s digital publication. We have seen a greater ... , digital publications must carry at least 95% of the editorial content published in the print edition ...

VIDEO: Public reaction to brands around the Olympic torch relay

24 Jul 2012 | by Sarah Johnson

partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

of the directive still holding the baton of public trust. "The Internet is based on trust," he told ... being employed. But public consciousness of being stalked will grow as more people come online, more ... also darken the public mood about the use of personal data online, just as greater power to opt out ...

Smartphone success: Android and the early-adopter love affair

08 Feb 2011 | by Maurice Fyles

While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research.

BR Video: Asda gets public vote for cheapest supermarket

27 Oct 2010 | by Daniel Farey-Jones

to members of the public interviewed in the latest BR Video.

Britain's love affair with mobile phones

05 Oct 2010 | by Russell Budden

Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones

BR Video: Public delivers Daybreak verdict

22 Sep 2010 | by Daniel Farey-Jones

launching on 7 September, but what does the wider public think of it?

BR Video: Public debates green credentials of mobile devices

08 Sep 2010 | by Sarah Shearman

number of the members of public do not believe that environmental concerns affect consumers when ...

BR Video: Brands should pick up bill for Change4Life, says public

25 Aug 2010 | by Sara Kimberley

contribute to it financially, according to members of the public interviewed in the latest BR Video....Change4Life has survived extensive spending cuts imposed on public sector advertising but will have a much reduced budget. It received backing from all eight respondents in our street interviews. Jill, a 53-year-old therapist assistant, said it was good for "people to be reminded and realise ...

BR Video: Public positive about Five but unsure of Desmond

04 Aug 2010 | by Daniel Farey-Jones

After Richard Desmond's recent acquisition of Five we asked people what they liked about the channel and whether they welcomed his decision to buy it.

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