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FCA! to unveil press and poster ad push for disabled charity

27 Mar 1998 | by EMMA HALL

. Jeremy Hughes, Leonard Cheshire s director of public affairs, cited the agency s simple and powerful ... , the FCA! chairman, said: The campaign will be about getting the public to realise that disabled people ...

Poll finds public support for an ad-funded BBC

29 Oct 1998 | by ANNE-MARIE CRAWFORD

Nearly two-thirds of viewers would prefer to see the BBC funded by ads rather than by the licence fee.

EU to hire ad agency to encourage voting

13 Aug 1998 | by LISA CAMPBELL

-the-line. Alastair Tempest, FEDMA s director-general of public affairs. said: If direct marketing is used wisely ...

great British public

30 Oct 1998 | by MICHELE MARTIN

In the early 90s, the comedian, Ben Elton, did a memorable comedy routine about junk mail, railing at its quantity, quality and the fact that he was often addressed as Mr Bun Eltoon .

AGENDA: Tories adopt the direct approach - Direct marketing has become the buzzword for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers reports

15 Oct 1998 | by DANNY ROGERS

the marketing industry for professionals to manage a blossoming love affair with direct marketing (Marketing...Last week it emerged that the Tory Party, in its determination to move on , is trawling the marketing industry for professionals to manage a blossoming love affair with direct marketing (Marketing, October 8). The new passion can be traced to two burning priorities for leader William Hague ...

CAMPAIGN DIRECT: Can consumer profiling experts get the measure of admen?

10 Apr 1998 | by CAROLINE MARSHALL

as their reputation? In the solemn spirit of public service (and hoping for a bit of a laugh along the way), Campaign...as their reputation? In the solemn spirit of public service (and hoping for a bit of a laugh along the way ... and Observer likely, the Telegraph very unlikely. Particularly interested in current affairs, a frequent ... public schools and probably goes back to the family pile most weekends. He could be a director ...

Editorial: Lead role for PR in play for BBC fees

18 Sep 1998 | by BELINDA LAWSON

News that public relations has emerged as a core component in the battle for the contract to run...News that public relations has emerged as a core component in the battle for the contract to run ... , is the only contender to have incorporated a public relations consultancy into its bid ... . There is likely to be public opposition to the notion of a state-owned operation being run by a private ...

DMA issues guide to ease green concerns

19 Nov 1998 | by ANNE-MARIE CRAWFORD

in an attempt to combat the public s perceptions that direct mail is environmentally wasteful and harmful....The Direct Marketing Association s first set of environmental guidelines are published this week in an attempt to combat the public s perceptions that direct mail is environmentally wasteful and harmful. Recent research from the University of Bath shows that 65% of consumers believe that direct marketing ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

lobbying and public affairs division in response to interest from client Microsoft. Pinsent says ... . It s very difficult to quantify and has such a public profile that our breadth of clients means we can ... will suffer no harm. The public has a greater understanding than the media gives it credit for, he says ...

CUSTOMER MAGAZINES: Contracting out - Lexie Goddard asks why journalism’s elite are switching to customer titles

10 Sep 1998 | by LEXIE GODDARD

The pay is not always better, the hours are not guaranteed to be shorter and the publications...The pay is not always better, the hours are not guaranteed to be shorter and the publications ... answer is that the standard of customer publications has improved so dramatically over the past ten ... is that moving to customer publications has given these journalists a chance to edit without the number ...

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