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Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

) Coca-Cola handed its lucrative corporate and public affairs work to Open Road after splitting with Portland ...

Pork welfare claim was ham-fisted, rules ad watchdog

followed "higher welfare standards" as well as consumers. Joyce D Silva, director of public affairs for ...

Private Hear: January 2012

Client: Stephanie Day, assistant director, Directorate of Public Affairs, Metropolitan Police Service ...

Industry bodies welcome decision to scrap COI

Twinn, ISBA public affairs director, said the ad body has been encouraged by talk of a new emphasis on ...

Chevron's ad campaign spoofed before it started

Rhonda Zygocki, vice-president of policy, government and public affairs at Chevron, saying: "We hear what ...

BP chief Hayward vows not to quit ahead of new ad campaigns

having a hard time." The ad, produced by Washington-based public affairs agency Purple Strategies ...

NSPCC targets election candidates in below-the-line campaign

. Diana Sutton, head of public affairs and campaign at the NSPCC, said: "In this time of reduced spending ...

 

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