Brand barometer: Social media performance of Starbucks
09 Mar 2012 | by Gemma Charles, Public Affairs Editor, Marketing
A look at the performance of Starbucks in social media over the past four months.
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We'll call you: Coca-Cola
14 Nov 2012
calorie intake. It is probably something our public affairs and communications team would have managed. I ...
Helen Edwards on Branding: Consumers are bad losers
05 May 2011 | by Helen Edwards
. - Born in Tel Aviv in 1934, Daniel Kahneman is emeritus professor of psychology and public affairs at ...
Succeeding the COI
17 Nov 2010 | by Gemma Charles
society' strategy. Ian Twinn, the director of public affairs at ISBA, says that while brands want to do ...
Opinion: The Marketing Society Forum - Do the COI's plans to cut staffing numbers by 40% go too far?
11 Aug 2010 | by Staff
it intends to use external agency resource in the future. NO: IAN TWINN, Director of Public ...
Do we need another code to underpin food and drink marketing?
25 Aug 2009 | by Staff
;} Maybe Ian Twinn, director of public affairs, ISBA For good-practice codes to work they have to be ...
Opinion: The Marketing Society Forum - Are the days of using animated characters in ads over?
14 Oct 2008
, DIRECTOR OF PUBLIC AFFAIRS, ISBA The days of branded characters should not be numbered if people really ...
Opinion: The Marketing Society Forum - Is Boris Johnson right to cut ad budgets for TfL and the Met?
13 May 2008
PUBLIC AFFAIRS, ISBA Politically, he is dead right. Whether he is right from the marketing ...
Opinion: The Marketing Society Forum - Should food brands curtail digital content that appeals to kids?
31 Oct 2007
opportunity for delivering positive information is vast. IAN TWIN, DIRECTOR OF PUBLIC AFFAIRS, ISBA ...
Letter - Luke Blair's Ken and Boris claim is curious
05 Oct 2007
. Richard Patient, director, Indigo Public Affairs. Send your letters (200 words maximum) to ...
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