Unilever to debut logo in consumer ads
13 Jan 2009 | by Gemma Charles
applied consistently. Professor Patrick Barwise, emeritus professor of management and marketing at London ...
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Helen Edwards: The importance of thinking inside the box
28 Nov 2012 | by Helen Edwards
- Written by Professor Patrick Barwise of London Business School and Professor Sean Meehan of IMD, Simply ...
Raymond Snoddy on Media: PVRs are not about to kill the spot ad
07 Jun 2006
their case in future thanks to work by Professor Patrick Barwise of the London Business School and Sarah ...
Public open to paying more to maintain BBC services
24 Apr 2006 | by by Alex Donohue
. According to Professor Patrick Barwise, who published the report, public support for a potential licence-fee ...
Barb's measurement hitch delays PVR impact report
10 Jan 2006 | by Media Week
Patrick Barwise has warned it is "crucial" that Barb is able to solve its problems. "Until the Barb data ...
Ingram backs business project with £500,000 present
08 Feb 2005 | by MediaWeek
where, both professionally and personally, I’m highly enthusiastic.” Professor Patrick Barwise, chair ...
BBC rejects call to turn digital channels more mainstream
06 Dec 2004 | by Sam Matthews,
value for money because they had poor viewing figures. The report, led by marketing professor Patrick ...
Media News: BBC ads to support digital TV channels
03 Nov 2004 | by Colin Grimshaw
channels, BBC3 and BBC4, in a report by Professor Patrick Barwise of London Business School. The study ...
BBC Three has last laugh with Little Britain's 2m ratings
20 Oct 2004 | by Sam Matthews,
state and was led by Professor Patrick Barwise. It concluded that because of their low viewing figures ...
BBC digital channels not value for money says report
13 Oct 2004 | by Sam Matthews,
process. The report, led by marketing professor Patrick Barwise, revealed that although all the channels ...
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