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DIRECT BRIEFS

21 Dec 2000

Desire s Procter get into rubber for its Persil Washing Up Liquid campaign....Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account directors. Sebastian Dreyfus joins from Impiric, where he worked on Fujifilm and Centrica, to work on Grey Desire s Procter get into rubber for its Persil Washing Up Liquid campaign. ...

Branson loses out to Camelot spend

21 Dec 2000 | by CORDELIA BRABBS

the lottery with a budget that will equal that of big advertisers such as Procter s Lottery, will lose out ...

CAREERS: Job interview

21 Dec 2000

at University College Dublin, and decent academic results, attracted Procter s graduate recruiters ... classic movie. CV 1991-1994: Marketing executive, Procter & Gamble 1994-1997: Group brand ...

MEDIA: ITV fights 'niche' rivals with schedule refocus

21 Dec 2000 | by POPPY BRECH

companies like Unilever and Procter they don t want us reducing our audiences for demographic reasons ...

ADWATCH STARS OF 2000:

21 Dec 2000 | by GAIL KEMP

, earning 125 mentions - 11 more than last year - thanks in large part to its Procter Gamble business ...

FEATURE REVIEW OF THE YEAR: PR in the 21st century - The best of times, the worst of times ... PRWeek looks back at the events of 2000 Rob Gray reports.

15 Dec 2000 | by ROB GRAY

was hired by Reebok. Procter s Sunny Delight, the most successful UK grocery brand launch of the 1990s ...

Britvic rejig widens Marsden's role

14 Dec 2000 | by CORDELIA BRABBS

drink designed to take on Procter s Sunny Delight in the growing children s market. ...

BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

14 Dec 2000 | by CORDELIA BRABBS

are Procter s Flash, and Johnson Wax s Mr Muscle. This year has already seen Lever reposition Jif ...

RADIOWATCH: Radio's reach grows - In our second Radiowatch of the Year review, Gail Kemp finds more blue-chip advertisers are turning to radio

14 Dec 2000 | by GAIL KEMP

, for example, Procter The Radio Multiplier , came out with three main findings. First, if a client ...

Trinity Mirror launches showbusiness site

11 Dec 2000 | by Louise Banbury

launched Peoplenews.com, the site launched by former Tatler editor Jane Procter. The company is launching ...

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