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Media is key to BBH-Burnetts deal

will remain separate. Burnetts is a Procter s true that BBH has said sniffy things about advertising ...

THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day

versus station average price? Paul Polman, managing director, Procter When I walk into the office ...

MEDIA: BBC shuts Clothes Show monthly

main advertisers were Procter & Gamble and Boots. The January issue, which is published ...

Capital Advertising hires Burnetts boss for top planning job

, the group media director responsible for Procter & Gamble at Leo Burnett, to be the head of strategic...Capital Advertising, the new Capital Radio-owned sales house, has poached Nikki Mendonca, the group media director responsible for Procter s revenue potential through strategic planning ... -February, after completing Procter s media plan for 1998 to 1999. ...

CAMPAIGN DIARY: ’Get your bits out for the girls’ was the cry at a Capital occasion

on Procter play casino and then attempted to enter the draw for the Caribbean cruise. Some of them were a ...

HOTLINE

practices. DMB s ad for Procter s Always Ultra has been voted the worst commercial on TV ...

FORUM: Will the new sales trends boost radio’s position? GWR’s sales operation will be called Opus and it is due to launch at the start of next year. It is the last piece in the new radio sales jigsaw - from 1998, all the major groups will

last spot, will he sell it to Procter t know what was happening. Mike Hope Milne, the head ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK - OIL OF ULAY

the post-war beauty market, it is now a wide range of skincare products. In October, Procter ... weeks and P ACCOUNT Client: Procter Gamble (Oil of Ulay ...

CAMPAIGN OF THE WEEK: OLD SPICE WHITEWATER

it to Procter s launch of Old Spice Whitewater into the pounds 23m mass male fragrance market. Lighter ... Only . The Result While P Account Client: Procter Gamble UK (health and beauty care ...

Eyre defends ITV’s sales policy

ITV s chief executive, Richard Eyre, defended ITV s controversial new sales policy this week, claiming that some of the network s advertisers had already signed share of broadcast deals. The network is understood to have secured, for the first time, an agreement from Unilever and Procter high ...

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