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P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

it ' strapline to amateur athletes. P G This was the year that Procter Gamble ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

the point. The spectre of job cuts in 2013 is a real one, with Procter Gamble , PepsiCo and others ...

EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals

20 Sep 2012 | by Matthew Chapman

believes was the UK's first gay speed-dating company, during his time at Procter Gamble ... to global brand manager for Oral-B, Procter Gamble (2000-2007) - Brand director, rising to marketing ...

BT ad named most memorable of the Olympics

06 Sep 2012 | by Jeremy Lee

Cheil was judged to be 35 per cent more liked than average. This was followed by a spot for Procter ...

Non-sponsors rein in London 2012 adspend

31 Jul 2012 | by Gemma Charles

Exclusive research by Ebiquity, commissioned by Marketing , has revealed that Unilever, Nestl and MasterCard are among those to have opted not to try to oppose their rivals and Olympic sponsors Procter Gamble, Cadbury and Visa in the marketing stakes, and are, in effect, sitting out the Games. Over ...

Trading places: this week's people moves

27 Jul 2012 | by Matthew Chapman

Tony Macklin , the former Procter Gamble executive, to a director of product development and strategy ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

with the Games from one set to another. This elite group includes Acer, Atos, Coca-Cola, Dow, GE, Omega, Procter ... the Games for decades. For others, it represents a big strategic shift. For Procter Gamble, for example ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

and the athletes. Lord Coe does his bit, and Procter Gamble's 'Proud sponsors of mums' campaign deftly makes ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

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