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P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

it ' strapline to amateur athletes. P G This was the year that Procter Gamble ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

the point. The spectre of job cuts in 2013 is a real one, with Procter Gamble , PepsiCo and others ...

News International snares Olympic sponsor commercial deals

10 Jul 2012 | by John Reynolds

The publisher of The Sun and The Times has signed commercial deals with Samsung, BT, McDonald s, Procter Gamble and Adidas, as it looks to position itself as the leading publisher of Olympics-related content. Central to the activity is a partnership between Samsung and The Times. This will involve ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

with the Games from one set to another. This elite group includes Acer, Atos, Coca-Cola, Dow, GE, Omega, Procter ... the Games for decades. For others, it represents a big strategic shift. For Procter Gamble, for example ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

13 Jun 2012 | by Noelle McElhatton

and the athletes. Lord Coe does his bit, and Procter Gamble's 'Proud sponsors of mums' campaign deftly makes ...

Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

and Procter & Gamble signify a shift away from traditional marketing....Against the backdrop of swingeing cost and staff cuts at PepsiCo, Coca-Cola and Procter Gamble, there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... goods. The company claims that Procter Gamble reported a big sales increase of its Secret women ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

27 Jun 2011 | by Noelle McElhatton

The campaign, created on a budget of 2.5m by Abbott Mead Vickers BBDO London, aimed to keep crisps at the front of consumers' minds as a lunchtime snack, and led to revenue growth of 26%, exceeding the 15% growth target. Procter Gamble won two Creative Effectiveness Lions, with McDonald's, Mars ...

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