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P&G moves Gillette global creative account into Grey

Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a

A view from the top

always committed to building a diverse marketing team at Procter Gamble. I started the week catching ... Donnelly is the corporate marketing director and head of marketing at Procter Gamble ...

Why Unilever is making real progress with its Sustainable Living Plan

While Procter Gamble (P G), Unilever s main rival, is offering to save a life an hour by giving clean drinking water to the millions who have no access to clean water, Unilever is focusing on saving water and hygiene. Like P G, it is claiming to bring clean drinking water to 500m people by 2020 ...

P&G boosts F1 presence as Gillette signs up to McLaren deal

Procter & Gamble (P&G) looks to develop a footprint in Formula 1 and tap into its global appeal.

Three lessons from this year's ISBA conference

that, in the past, FMCG stalwarts such as Procter Gamble acted as 'marketing universities', but now ...

Sector Insight (interactive): deodorants and body sprays

at Procter Gamble and Reckitt Benckiser. Ben Haxworth, marketing director, Henkel Haxworth joined ...

Social media spend by marketers set to skyrocket

such as Procter Gamble and the Coca-Cola Company, which expect the most dramatic increase in social media spend ...

Kao UK's Giles Gordon on reaching today's beauty consumers

's) genuine salon heritage,' explains Gordon. In contrast to Procter Gamble's two-pronged approach ...

Tesco takes aim at FMCG giants with launch of baby brand

, including Procter Gamble-owned Pampers, by updating its Tesco Newborn Nappies product, which includes a ...

Forget a social strategy - it's what a brand has to say that really matters

look at the US, where the content-marketing debate is more advanced, with brands such as Procter ...

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