Rob Flaherty - Forging a truly global path
15 Feb 2013 | by Mark Banham
to the role of chairman, becoming the PR gatekeeper for global superbrands including Procter Gamble, Philips ...
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Jessica Ennis to become face of Santander
22 Feb 2013 | by Ben Bold
-Cola-owned Powerade, BA, Aviva and Procter Gamble's skincare brand Olay. ...
Publicis boosts digital offer by merging Digitas with LBi
07 Feb 2013 | by Ian Darby
for Digitas clients including Procter Gamble and American Express. Taylor said: "DigitasLBi represents ...
GSK launches £1bn global media review
07 Feb 2013 | by Maisie McCabe
Sameer Singh, the former Procter Gamble vice-president of media in Asia and China, to the new position ...
Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
2012 brand activation stood out for you? Procter Gamble's 'Mums' campaign was outstanding, tying ...
Why brands must tackle the blurring boundaries between work and life
30 Jan 2013 | by Nicola Kemp
, so are the boundaries between work and home,' says Nathan Estruth, vice-president, Procter Gamble ...
Kellogg restructures marketing team in wake of Pringles purchase
29 Jan 2013 | by John Reynolds
bought Pringles from Procter Gamble last year for 1.8bn. Separately, it has been revealed ...
Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
of the brand or market in question. FURTHER READING Examples of companies co-creating Procter ...
Last-mover advantage: when brands should avoid taking the lead
24 Jan 2013 | by Jane Bainbridge
disposable nappy, lost out to the marketing might of Procter Gamble's Pampers, so too the CP/M PC operating ...
Kao UK's Giles Gordon on reaching today's beauty consumers
24 Jan 2013 | by Nicola Kemp
's) genuine salon heritage,' explains Gordon. In contrast to Procter Gamble's two-pronged approach ...
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