to remove filtersBranded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
branded content work. Procter Gamble s "proud sponsors of mums" platform capitalised on its Olympics ...
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The World's Leading Independent Agencies 2013: The Jupiter Drawing Room
12 Apr 2013
. As Warren Berger noted in his excellent book Glimmer, companies such as Procter Gamble discovered ...
PR Essays: Talk PR - Today, tomorrow, forever
09 Oct 2012 | by Tanya Hughes, managing director of Talk PR
or on a project basis. Our biggest client, Procter Gamble, has clocked up nine happy years and counting ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
, Procter Gamble and Citi are just some of the brands that have turned to Critical Mass for its ability ... insight. The new site is being rolled out globally. PROCTER GAMBLE DIAMAX LAUNCH Diamax, a ...
Paul Johnston, Cisco Systems: The power of connectivity
17 Jan 2012 | by Paul Johnston, Cisco Systems
to stop thinking in terms of our own organisation. Consumer goods giant Procter Gamble used to proudly ...
Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
Jackson in Prosperity Without Growth and counselled too by Procter Gamble, as well as Edelman in its ...
BrandMAX preview
12 Sep 2011
also includes marketers such as Procter Gamble's Roisin Donnelly and McDonald's UK chief executive ... , Nike, Procter Gamble and Coca-Cola. By and large, technology brands are doing it right too, because ...
Enter the Engagement World
15 Oct 2010 | by Tony Langham
and engagement. The drivers of this shift are clear. As Justin Basini, marketing guru and former Procter ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, for instance? Norris says this is why FMCG companies such Procter Gamble are creating online stores: "It ...
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