to remove filtersSector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
at Procter Gamble and Reckitt Benckiser. Ben Haxworth, marketing director, Henkel Haxworth joined ...
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Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent
21 Mar 2013 | by Rachel Barnes
The FMCG sector is about as far removed from fashion as one can get. Laundry powder and detergents are hardly the stuff of inspiration for a mainstream clothing brand aspiring to a premium positioning. For Diesel, however, the Procter Gamble approach is the bedrock of its strategy. After its 90s heyday ...
Am I being unreasonable?! Dealing with difficult customers in the digital age
22 Feb 2013 | by Suzy Bashford
,' says Ingledew. One company that has embraced the changes is Procter Gamble. Over the past year ...
Rob Flaherty - Forging a truly global path
15 Feb 2013 | by Mark Banham
to the role of chairman, becoming the PR gatekeeper for global superbrands including Procter Gamble, Philips ...
Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
2012 brand activation stood out for you? Procter Gamble's 'Mums' campaign was outstanding, tying ...
Open-source marketing comes of age
25 Jan 2013 | by Suzy Bashford
of the brand or market in question. FURTHER READING Examples of companies co-creating Procter ...
Kao UK's Giles Gordon on reaching today's beauty consumers
24 Jan 2013 | by Nicola Kemp
's) genuine salon heritage,' explains Gordon. In contrast to Procter Gamble's two-pronged approach ...
Retaining client loyalty
24 Jan 2013 | by Joe Lepper
best when both sides can be open and honest.' Ketchum, which has worked for Procter Gamble, FedEx ...
The Year Ahead For...Marketing
10 Jan 2013
diversity as a positive business advantage. From my experience at Procter Gamble and working around ... is the corporate marketing director at Procter Gamble UK and Ireland ...
Rings of confidence
03 Jan 2013 | by John Tylee
" Olympic build-up spots from of all people Procter Gamble, erstwhile masters of the product demo ...
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