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Starcom's Jayne Stephens takes sponsorship role at 'X Factor' producer

20 Nov 2012 | by Maisie McCabe

, Samsung, Heineken, Honda and Procter Gamble. Earlier in her career, Stephens worked at CIA Media, now ...

News International's former head of classified Luc Borg joins Grapple

18 Oct 2012 | by Matthew Chapman

to accelerate its "growth ambitions". In the past six months Grapple has landed clients including Procter ...

Sky Movies 007 channel debuts with Skyfall premiere

05 Oct 2012 | by Maisie McCabe

The trailer is the first ad on the channel, which launched today, and will be shown during every subsequent ad break today. The only other advertisers on the channel will be James Bond brand partners such as Heineken , Coke Zero , Procter Gamble's James Bond 007 cologne and Sony Ericsson. The Sky Movies 007 ...

Archant appoints Mediaforce, ending 30-year relationship with Clacksons

24 Sep 2012 | by Maisie McCabe

of Guardian Media Group. Lawrie Procter, managing director, Mediaforce, said: "Archant really make ... ." Procter said Mediaforce is also "really keen to help" Archant realise the value of its "very strong ...

Marie Claire claims UK first with video ad in October issue

11 Sep 2012 | by Nick Batten

The ad has been inserted in a few thousand copies of the 396-page issue, on pages 34 and 35. It features a 45-second video ad including sound, which plays when the reader opens the page. Procter Gamble, the company licensed to produce the fragrance, placed the ad through media agency MediaCom ...

GSK appoints Singh to spearhead new global media strategy

03 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

GlaxoSmithKline (GSK) has appointed Procter & Gamble's Sameer Singh as its vice-president and head

Olympic Bitch's Diary

02 Aug 2012 | by Media Bitch

pun); International, Brazil; Procter Gamble, Ireland; Business Science, Madagascar; Direct, Greece ... . Investment hosted a live bull run, straight from the streets of Pamplona. The Procter Gamble team ...

Immediate Media appoints former P&G man to top digital role

23 Jul 2012 | by Nick Batten

Immediate Media, publisher of Radio Times and Olive, has appointed Tony Macklin, the former Procter...roles in brand management at Procter Gamble, and product management at Intuit (the US leader ...

Facebook is a lower quality medium than TV, says marketing academic

26 Mar 2012 | by Maisie McCabe

corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ...

Trend report: Corporate barter

14 Mar 2012 | by Mark Banham

the position of head of media at FMCG giant Procter Gamble and is now chairman of Miroma. Barter grows ... having our chairman Bernhard Glock, who was head of media at Procter Gamble. I think that people need ...

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