06 Dec 2006
Last weekend awareness achieved critical mass with the news media
picking up the story, and the subsequent publicity for the offer making
it the most searched-for item on Google. No one, including Thresher,
knows how many times the voucher has been downloaded and printed out so
far, but conservative ...
The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing in 2007. It will comprise TV, print, outdoor, cinema and online activity in two tranches spanning the year.
The first phase of the campaign, which will run until spring, will target existing BT Broadband customers ...
29 Nov 2006
owner will want to be seen as taking advantage of the child-obesity crisis, outdoor, online, print ...
Thomson. Areas of concern are chart and breakfast shows, which have a lot of children listeners.
Print
The national press is a big underperformer when it comes to food; it is print's 12th-biggest advertiser ...
29 Nov 2006
| by Craig Smith, editor
Consumption Survey by Jupiter Research, which found that
the average hours spent per week with TV, print ...
, but not at the expense of TV or print - the former had risen
by two hours to 12, while the latter had held steady ...
29 Nov 2006
' mag FHM. The activity will comprise print and online work in the UK, France, Norway, Denmark
29 Nov 2006
series of print ads in FA Cup match-day
programmes. Creative agency: RKCR/Y&R Media agency ...
29 Nov 2006
with print title releases in February, as it continues to
outperform its launch targets.' ...
22 Nov 2006
Marston's is running a print and viral campaign in support of the England cricket team during
15 Nov 2006
has just switched money out of TV into print, as Unilever did in 2005. This should act as a reminder ...
15 Nov 2006
| by John Dalziel, Managing director, RLA Scotland
. Printed titles allow readers to
share a moment with peers, whether donutting in a B&Q car park ...