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Mark Ritson on branding: Web discount will hit Thresher hard

Last weekend awareness achieved critical mass with the news media picking up the story, and the subsequent publicity for the offer making it the most searched-for item on Google. No one, including Thresher, knows how many times the voucher has been downloaded and printed out so far, but conservative ...

BT readies launch drive for broadband-TV service

The integrated push, through Abbott Mead Vickers BBDO, will form the focal point of BT's marketing in 2007. It will comprise TV, print, outdoor, cinema and online activity in two tranches spanning the year. The first phase of the campaign, which will run until spring, will target existing BT Broadband customers ...

TV's loss is rivals' gain

owner will want to be seen as taking advantage of the child-obesity crisis, outdoor, online, print ... Thomson. Areas of concern are chart and breakfast shows, which have a lot of children listeners. Print The national press is a big underperformer when it comes to food; it is print's 12th-biggest advertiser ...

If you build it, will they come?

Consumption Survey by Jupiter Research, which found that the average hours spent per week with TV, print ... , but not at the expense of TV or print - the former had risen by two hours to 12, while the latter had held steady ...

Media News brief: Microsoft signs deal with Emap Advertising

' mag FHM. The activity will comprise print and online work in the UK, France, Norway, Denmark

New campaign: E.ON

series of print ads in FA Cup match-day programmes. Creative agency: RKCR/Y&R Media agency ...

Media News: Dennis slated for Monkey secrecy

with print title releases in February, as it continues to outperform its launch targets.' ...

News brief: Marston's runs campaign

Marston's is running a print and viral campaign in support of the England cricket team during

TV you can't afford to miss

has just switched money out of TV into print, as Unilever did in 2005. This should act as a reminder ...

Media choice: Monkey

. Printed titles allow readers to share a moment with peers, whether donutting in a B&Q car park ...

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