12 Apr 2012
| by Alasdair Reid
sign up to a new form of the Press Complaints Commission, in which the country's biggest advertisers ...
03 Dec 2004
explores the best routes for getting press coverage on healthy-eating matters and how research can play its...rigorously.
So it is crucial to know your stuff before selling into a press weary of people and companies ...
26 Apr 2012
Arguably, regional press woes are embodied no more poignantly than in the figure of Ashley ...
09 Mar 2007
TESCO'S "WE'RE SORRY" PRESS ADS...belatedly bounced back with a nicely worded
press campaign that hits all the right notes and manages to ...
15 Jan 2004
especially interesting case. It's rarely, if ever, deviated from its national press schedule, and has never ...
28 Apr 2009
| by Dominic Williams
press brands that are clearly standing strong in the marketplace. Sun Talk really helps us to drive ...
27 Apr 2007
product-led, you're going to end up with press ads that
are more visual, with less copy. Alternatively, if ...
Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set aside their differences and held the industry equivalent of the wartime Christmas Day football match.
LONDON - The Telegraph's recent scoops have shown that newspapers are far from moribund.
24 May 2012
Should advertisers focus more on weekend press, Alasdair Reid wonders....circulation figures to create a clearer notion of the weekend as a differentiated and separate press ...