Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
measure, not piles of press clippings. Make profits If we don't value what we do, neither will anyone ...
exciting, rewarding and effective campaign. This opportunity goes far beyond an evolution of press releases ...
measure, not piles of press clippings. Make profits If we don't value what we do, neither will anyone ...
When I worked in Downing Street, we once tried - as a costcutting measure - to end the press ...
Despite being the world's largest company by market cap, Apple doesn't issue that many press ...
. For the past ten years we have been effectively running busy press offices for a number of ...
presents information in a single click, audiences are just as likely to see a press release intended for ...
press release, interested consumers via Twitter and it creates its own content via YouTube or a ...
company's commitment to its people. South Africa's Business Day carried the press release effectively ...
, is putting the relationship between the press, police and politicians under the microscope. Though ...
a press conference and then went on to secure extensive media coverage in its 18 current target ...