Ann Summers is on the crest of a wave
17 Jun 2008 | by Toby Bowerman
budget into press. We opted for coverage and impact over frequency, using magazines to explore more ...
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Matalan keeps women firmly in its sights
24 Jun 2008 | by Angie Browne
, press advertising targeting housewives appeared in women's weeklies and key female newspaper supplements ...
Brylcreem aims to be cool again
10 Jun 2008 | by Rachel Phelan
activity and tactical advertising in titles such as Metro and the music press. Once the stars were found ...
Brand Barometer: The bank that wants savers
10 Jun 2008 | by Sundip Chahal
drops n/a 545,162 Internet n/a 1,249,030 Outdoor n/a 2,633,279 Press 985,613 ...
Brand Barometer - Mattessons ad is a bite-sized success
03 Jun 2008 | by Sundip Chahal
Mattessons spend May 08 prev 12 months Press 2,167 148,397 TV 617,913 ...
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