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Press, not TV, is key to Audi success

eschewed TV in favour of press....catch up on news. The "Breaking News" press strategy was devised to hit sources of current affairs ...

Blogger's world trip proves Skype is now mobile

10,000 times. A Nomad Facebook profile attracted 668 friends. In terms of press coverage, Nomad was ...

Matalan keeps women firmly in its sights

, press advertising targeting housewives appeared in women's weeklies and key female newspaper supplements ...

Ann Summers is on the crest of a wave

budget into press. We opted for coverage and impact over frequency, using magazines to explore more ...

Brylcreem aims to be cool again

activity and tactical advertising in titles such as Metro and the music press. Once the stars were found ...

Brand Barometer: The bank that wants savers

drops n/a 545,162 Internet n/a 1,249,030 Outdoor n/a 2,633,279 Press 985,613 ...

Brand Barometer - Mattessons ad is a bite-sized success

Mattessons spend May 08 prev 12 months Press 2,167 148,397 TV 617,913 ...

Brand Barometer - Sound of music gives Bud a real buzz

Budweiser spend May 08 prev 12 months Press 464 55,980 TV ...

Brand Barometer - Samsung hasn't lost its magic touch

Press 481,378 5,573,490 Radio n/a 25,616 TV 517,446 4,116,645 Source: Nielsen ...

Brand Barometer - Sony camera ad clicks the right boxes

916,553 n/a Outdoor 1,606,187 n/a Press ...

 

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