A killer campaign needs a killer brief - it's not all about TV
08 Nov 2012 | by Andrew Melsom
recommendations to clients, he despairs of the client briefs that continue to ask for a TV-led schedule with press ...
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To earn trust, brands need to stop horsing around
28 Feb 2013 | by Ian Darby
With all number of tremulous creative directors and strategy types gagging to press the button on ...
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