CREATIVE STRATEGY: eBay reminds us there can be winners in a recession
04 Oct 2012 | by Simon S Kershaw
. The second part of the strategy promotes the Ebay mobile app. It s mentioned in the press ads, but it ...
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CREATIVE STRATEGY: Thwaites walks the walk with Wainwright ale ads
06 Dec 2012 | by Simon S Kershaw
headline which runs across press and posters, A BREATH OF FRESH ALE. Truly descriptive as well as puntastic ...
CREATIVE STRATEGY: British Airways unfurls a new way to fly the flag
13 Sep 2012 | by Simon S Kershaw
evidence suggests that many agencies have forgotten how to put a decent press ad together. But not BA s ...
CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff
21 Jul 2011 | by Simon S Kershaw
out on posters and in the press. No swooshes. No multiple, multi-coloured logos. So, while it s hardly ...
CREATIVE STRATEGY: When copy's in pole position, it had better be great, Audi
02 Jun 2011 | by Simon S Kershaw
luminary declared, basically, that all press ads should be 48-sheet posters. No more perfectly penned
CREATIVE STRATEGY: When will the Olympics campaign get off the blocks?
21 Apr 2011 | by Simon S Kershaw
marketing campaign, we now have acres of banners, press ads and posters plastered online, on bus sides and ...
CREATIVE STRATEGY: 20th Century Fox has a 21st century approach to promotions
07 Apr 2011 | by Simon Kershaw
? Advertising for films is pretty much templated posters in the Underground and press ads in the entertainment ...
CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills
31 Mar 2011 | by Simon S Kershaw
Press ads are a good (bad) example. Every week I come across, or am sent, some great work. Viral ...
CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
Anyone who reads our trade press will regularly see headlines along the lines of "Bloggo company
CREATIVE STRATEGY: VW feels The Force
10 Feb 2011 | by Simon S Kershaw
communications. Of course, it all started in the US after the Second World War, with the famous DDB press ads ...
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