OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
25 Nov 2009 | by Staff
it is the wrong time to further punish distribution partners. YES Liam Mullins, head of press ...
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Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
. Is it any surprise that consumers (and, of course, the press) create nick-names for them such as ...
Amanda Andrews on Media: Stormin' Norman at ITV
24 Nov 2009 | by Amanda Andrews
background with an understanding of the sales process is key. At Asda press events in the 90s, Norman, who ...
Will an integrated currency revive the regional press?
03 Nov 2009 | by Staff
November backed by top regional newspapers. But is it a silver bullet for the regional press?...newspapers and websites. We often hear of the doom and gloom in the regional press, with many closures and ...
Professional journalism and public opinion enhance democracy
03 Nov 2009 | by Tess Alps
disapproval was swift: 22,000 complaints were registered with the Press Complaints Commission - an historic ...
Agency consortia set their sights on the big COI prize
27 Oct 2009 | by Steve Barrett
logical in a converging media landscape. MediaCom currently handles COI's press, while Carat buys TV and ...
Respect between online and broadcast must be restored
20 Oct 2009 | by Tess Alps
the national press, crowning itself the "single biggest advertising medium". It positioned itself as ...
Is NI's move toward direct relationships the right one?
13 Oct 2009 | by Media Week
anyone, let alone a "customer". YES - Jo Blake, Head of press, Arena BLM Newspapers need to find ...
Andrew Walmsley on Digital: comparing online and tradtional media spends
06 Oct 2009 | by Andrew Walmsley
when online overtook press, and it's a fair one. The value of total press display is still greater than ...
New partnerships are triumphing over adversarial approach
29 Sep 2009 | by Sue Unerman
editorial content that parrots a press release and alienates the consumer. But content that fascinates the ...
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