Search results for "Press"

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Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

and press shared what they had discovered, so it was that the world found out about the 'next big ...

Marketers have more in common with private-equity firms than they might think

13 Mar 2013 | by Helen Edwards

the company, helping it to boost building and hiring rates. - After non-stop attention in the press ...

When trouble brews, marketers ignore social-media at their peril

06 Mar 2013 | by Gordon MacMillan

talk to its customers has been a series of press ads, which it has used to reassure them and apologise ...

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

long-copy press ads that have been running across the past week. More than a couple of days, but not much ...

Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

it. Yet, creating ads in 3D is not the solution to any definable brand problem. Search for press ...

Helen Edwards: The written word is dead, long live the written word

30 Jan 2013 | by Helen Edwards

some of the best commercial one-liners. - '"My shout," he whispered.' Stella Artois press ad ...

Helen Edwards: research industry guilty of hyping dubious data

23 Jan 2013 | by Helen Edwards

it really have to squirm and reassure every time a new, seemingly damning report hits the press ...

Think BR: Truth, lies and caveats

03 Dec 2012 | by Adele Meer

Caveats get a bad press, forever branded as the sneaky legal loophole for exaggerated advertising

Will Harris: How to make your boss like Facebook

16 Nov 2012 | by Will Harris

wants us to 'do a General Motors' by pulling our paid activity on the site and telling the press ...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum

15 Nov 2012

' look at all the other good stuff we do' is not much better. A letter in the press - crafted by a ...

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