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Is mag iPad take-up slow?

30 Aug 2012

press at Carat, argues. She says there's growing evidence that publishers are investing in the creation ...

The history of advertising in quite a few objects: 39 Heineken's Toby jugs

30 Aug 2012

that fast-turnaround Heineken press ads and posters based on current events sometimes ran without ...

Things we like

30 Aug 2012

and disdain for press regulation will find favour with advertisers that are looking for a responsible ...

Work Debrief - Toyota's story of coming to life in a superficial world

30 Aug 2012

. The early press reviews agreed. The GT86 promised to be the real deal. Toyota was rightfully proud of ...

London 2012 Paralympics: the branded Games

24 Aug 2012 | by Richard Gillis

unprecedented levels. As Marketing went to press, ticket sales have broken records and the Games looks set to ...

Magazine ABCs - Only a small part of the story

23 Aug 2012 | by Katherine Levy and Nick Batten

according to Carat's press planning director, Zoe Bale. She believes that the magazine ABCs are only a small ...

Things We Like

16 Aug 2012

tool that helps heads of press digest magazine ABC results much easier than before. Previously, anyone ...

Double Standards - How are magazine apps on mobile performing?

16 Aug 2012

experience even better. AMY KING, HEAD OF PRESS, MPG MEDIA CONTACTS - Are mobile apps really paying ...

Time Out calls time on old model as it is set free

16 Aug 2012 | by Katherine Levy

300,000 copies distributed mainly across Zones 1 and 2), heads of press are concerned that the editorial ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

as Honda UK's head of marketing Martin Moll (pictured), who started out in press and PR, believe that ...

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