How can magazines mix digital and commerce?
09 Feb 2012 | by Rebecca Miskin and Zoe Bale
developing innovative ways for standard press formats to link into branded mobile experiences. ...
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MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
subscriptions recorded in the six months from July to December. Amy King, the head of press at MPG Media ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
idea of simply sticking a banner or press ad on a tablet, given the creative potential mobile media ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
to the Fox press office, "a drama that blends science and spirituality to explore the hidden ...
How can UK ad agencies do better at Cannes this year?
02 Feb 2012
Press. One in Promo Activation. Overall, just one Grand Prix (in Creative Effectiveness) and no gold ...
Baxter celebrates positive power of journalism
02 Feb 2012 | by Katherine Levy
embarrassed about it. "Yes, we could make the Press Complaints Commission have more teeth, but I think we ...
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