Media: Double Standards - How technology is taking TV to greater heights
28 Sep 2007
, of course, try to create dialogue through the trade press. - What type of people at agencies are ...
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Media: All about ... The Economist's new campaign
28 Sep 2007
Bureau of Circulations figures. 4. The new, UK-only campaign will run in the national press, in ...
Newspapers tap into luxury mag market
25 Sep 2007 | by Ben Bold
Group launched a biannual 110-page luxury title, ST Fashion. Dan Pimm, press director at Universal ...
MEDIA ANALYSIS: Standing up to a press campaign
19 Sep 2007 | by Robert Gray
exclusively with the campaign. While Stokoe focused on comms strategy, two of the team handled press calls ...
Free mags aim to prove their worth
18 Sep 2007 | by Ben Bold
big-hitters. It s giving us a way to reach a large number of men quickly, says Alan Brydon, head of press ...
Media: Double Standards - Reaching local communities is a growth area
14 Sep 2007
, two regional press chiefs argue....TIM BOWDLER - CHIEF EXECUTIVE, JOHNSTON PRESS - In the recent ABCs, which titles were your star ...
Close-Up: Obituary - Legacy of a man who set an industry standard
14 Sep 2007
When Haymarket acquired World's Press News, the title was what the publishing company's then ...
Media: All about ... Newspaper price wars
14 Sep 2007 | by Alasdair Reid
basis of absolute circulation levels. - Dominic Williams, the press director at Carat, says: "Reaching ...
Close-Up: Live issue - How should ITV advertise itself now?
14 Sep 2007
and press advertising remains the most effective way forward for the broadcaster. FORMER ITV BOSS ...
MEDIA ANALYSIS: A more intelligent lifestyle choice?
12 Sep 2007 | by Patrick Dye
Recent press coverage of the hefty bonuses City firms continue to pay their top staff prove that ...
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