Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
when the consumers press the button they get something delivered. There's no doubt that there will ...
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Five routes to social media success
28 Dec 2011 | by Andrew McCormick
Facebook, widespread global press coverage and an increase in footfall. Like most campaigns that push the ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
, garnered reams of negative press coverage after downing cut-price shots at a 'dwarf-tossing' competition ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting as ...
Retailers turn to discount ads to lure shoppers
16 Dec 2011 | by John Reynolds
Retailers have embarked on a major press push today as they look to tempt millions of shoppers back...highlighting its offers specifically for this weekend. A John Lewis press ad states "If our competitors have ...
First Choice kicks off £3m relaunch campaign
15 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BMB, launches on 19 December and features TV, digital and press activity ...
Thomas Cook reports £398m loss and closes 200 stores
14 Dec 2011 | by John Reynolds
relative health of arch rival Tui, which undertook a knocking press campaign, highlighting its competitor ...
Heineken to ramp up social media for Bulmers and Jacques
14 Dec 2011 | by Sarah Shearman
faces of the brand, and star in press ads. Exposure was the incumbent on the accounts, with Heineken ...
Gatorade repositions with "Game Changer" campaign
09 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
" marketing campaign, created by Iris, will feature press, outdoor, digital and point of sale activity. The ...
Twitter reveals new look including brand pages
09 Dec 2011 | by Sarah Shearman
. Unveiling the latest version of the site at the London arm of a global Twitter press conference yesterday ...
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