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Five routes to social media success

Facebook, widespread global press coverage and an increase in footfall. Like most campaigns that push the ...

Coca-Cola celebrates 80 years of Christmas advertising

. Sundblom's Coca-Cola Santa first appeared in the US, in press titles including The Saturday Evening Post ...

Sir Stuart Rose: I'm going mobile

when the consumers press the button they get something delivered. There's no doubt that there will ...

Royal Opera boss to be Channel 4 deputy chair

. The regulator has also announced the appointment of three non-executive directors: Press Association ...

Christmas Bitch's Diary 21 December

's press head Liam Mullins and new business head Nick "Maddo" Maddison , but she's a bit reticent as an ...

Sky to promote broadband sale in TV campaign

campaign will run across TV, outdoor, press and online, with media planning and buying handled by MediaCom ...

Review of the Year: Top 10 marketing mishaps in 2011

, garnered reams of negative press coverage after downing cut-price shots at a 'dwarf-tossing' competition ...

UK Asian Music Awards calls in House PR to create mainstream appeal

mainstream press, as well as the music industry, securing quality coverage and driving ticket sales. ...

'Hair in a can' company Nanogen hires Lucre for consumer push

Nanogen, billed in the press as hair in a can , is a hair thickener that coats remaining hairs ...

Review of the Year: Top 10 marketing moments of 2011

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting as ...

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