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DIRECTWATCH: A monthly analysis of the direct marketing field

Press Cinema Radio Out- TV DM Total door ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.

DIRECT BRIEFS: BUPA targets financial advisers

financial protection scheme. The push, through WWAV Rapp Collins North, involves direct mail, press ...

DMA ROYAL MAIL AWARDS: Revamped awards prove value of DM - Changes to the rules have reinvigorated the DMA Awards. Noelle McElhatton reports

perceptions of the Skoda brand head on with direct mail, press and inserts laced with self-deprecating ...

M&S to add credit card in loyalty bid

was unavailable for comment as Marketing went to press. M&S recently launched its Christmas TV ...

Ernest & Julio Gallo seek direct agency for wines campaign

's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth ...

PeopleSoft censured for ambiguous claim

LONDON - Business management software giant PeopleSoft has been taken to task over a press campaign

STOP PRESS: DMA disappointed with ruling

The Direct Marketing Association says it is "dismayed" at Friday's court ruling that the supply of electoral roll data to private companies contravenes the Human Rights Act 1998. The DMA says the ruling fails to take account of the fact that the Act also protects companies' rights to freedom...

DIRECT: BUPA staffing DM task boost for WWAV North

health professionals as well as clients. Media will include direct mail and trade press advertising ...

Overture launches B2B campaign

box containing a giant bag of party poppers. The mailing will be supported by press ads in trade and ...

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