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200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

25 Nov 1999 | by Ken Gofton

ways, from advising clients on strategy, publicising web sites, distributing press releases by e-mail ...

Telecom rivals line up for WAP war

25 Nov 1999 | by ALEXANDRA JARDINE

offer sports news from the Press Association and Sporting Life. Flextech s SceneOne web site will ...

MEDIA: Briefs

25 Nov 1999 | by JANE BAINBRIDGE, Features Editor, Marke

, posters at London rail stations and colour press ads. The campaign is through Total Media. ...

200 for 2000: Top 20 Market Research Agencies - Research sector takes world view - The demand for an international perspective and the rising costs of research are fuelling consolidation in this sector, to benefit from the economies of scale and global re

25 Nov 1999 | by KEN GOFTON

and speed. Now it looks as though the project could press ahead under the Kantar name. That s ...

200 for 2000: Top 30 Direct and sp agencies - DM and SP in urge to merge talents - The direct marketing and promotional disciplines are becoming more intertwined and the traditional distinctions are blurring Our tables, reflect this coming together.

25 Nov 1999 | by KEN GOFTON

October sales promotion league table had been passed for press, necessitating some late tweaks ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

prepared to provide one for this piece. Like its founder, the company does not like speaking to the press ...

Stop Press

18 Nov 1999 | by PAUL WHITFIELD

UBS, one of Europe s biggest banks, is understood to have appointed Bartle Bogle Hegarty for a pounds 30m pan-European advertising project, which is thought to involve the launch of a major online financial service.

Budgens calls in Total Media for pounds 1.5m press job

18 Nov 1999 | by ANNE-MARIE CRAWFORD

budget will mainly be spent on the national press and a range of local media. Budgens marketing ...

ADWATCH: Success for Royal Mail’s business solutions campaign - Royal Mail’s new campaign for its web site shows what customer service in the UK can do

18 Nov 1999 | by EMMA REYNOLDS

61% recall. Launched in June through Bates UK, the pounds 10m TV, press, poster, radio and direct..., with 61% recall. Launched in June through Bates UK, the pounds 10m TV, press, poster, radio and ...

EDITORIAL: Champion ads for kids by all means, but do it with tact

18 Nov 1999 | by CONOR DIGNAM, Editor

Two stories in the marketing press last week highlighted the minefield that is advertising to...Two stories in the marketing press last week highlighted the minefield that is advertising to ...

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