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OPINION - Branson lottery bid heralds first marketing fight of next century

16 Dec 1999 | by RAYMOND SNODDY, media editor of The Tim

. There are to be no press releases, no promotional material and no staging of promotional events ...

Adwatch of the decade

16 Dec 1999 | by GAIL KEMP

1990s. AMV, whose colour press campaigns had earlier established Sainsbury s as a byword for quality ...

Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions

16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even

- and time-effective way to meet serious customers, and you can get a lot of press coverage to help ...

Stop Press

02 Dec 1999 | by ANNE-MARIE CRAWFORD

, with an upweighted presence in weeklies and national press in the final run-up to Christmas ...

MARKETING MIX: Pen portrait

02 Dec 1999 | by CONOR DIGNAM

advertising body across all media and production issues. He is a regular voice in the trade press and a

DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

02 Dec 1999 | by ALEXANDRA JARDINE

spend. The campaign includes a 500,000 door-drop and seven million national press inserts ...

1st Line apologises after failure to cope with calls

02 Dec 1999 | by ALEXANDRA JARDINE

replaced its national press advertising with a printed apology from managing director, Martin Bateman ...

RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme

02 Dec 1999

press, a patient education action pack, a quarterly magazine, leaflets and posters. Orbit for ...

Wilkinson Sword targets women in male razor ads

02 Dec 1999 | by ALEXANDRA JARDINE

has launched a web site for the razor and plans to extend the campaign to press, in-store and ...

DIRECT: Vileda relaunches with Tequila-led DM

02 Dec 1999 | by IAN DARBY

sales promotion, direct marketing, radio and press work. The DM campaign will break ahead of the ...

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