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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

behalf. All had very different objectives. Sir Cliff hired Marke Borkowski Press and Public ...

Games industry goes after girls

03 Dec 1998 | by IAN DARBY

and free gifts. Press ads appear in Sugar and Sky, while a PR campaign targets Elle, J17 ...

MEDIA CHOICE: COLGATE BUS SHELTER

03 Dec 1998 | by MICK RIGBY, Media strategist, MSc

pictures of the ad in the press extend the life and effect of the campaign. Top marks to Young ...

PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product launch. This requires careful integration with other elements of the mix to deliver the results Robert Gray reports.

26 Nov 1998 | by ROBERT GRAY

and blue and then featured in the national press - primarily The Sun and The Star - to talk about ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

, says Liz Maw, press officer for the Norwich Union. We ve not changed anything as a result of the ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

22 Oct 1998 | by ROBERT GRAY

beyond bunging out press releases . The fact that Herald works for other 3M divisions is also an ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

01 Oct 1998 | by SUE BEENSTOCK

a month-long poster and press campaign. Gillette will be aiming both to steal customers from ...

Boxing champ in video game deal

24 Sep 1998 | by LISA CAMPBELL

press and possibly TV campaigns. Codemasters is also seeking an agency for a public relations ...

PUBLIC RELATIONS: Same savings greater interest - PR campaigns have managed to make personal finance a lot more appealing. Robert Gray reports

17 Sep 1998 | by ROBERT GRAY

, including four items of TV coverage, 26 radio and 23 articles in the national press. It generated 10,005 ...

INTEGRATED: TUNISIA

10 Sep 1998 | by NIGEL CASSIDY, business correspondent o

first TV advertising for a decade. Selected press and poster advertising was underpinned by a ...

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