to remove filtersMEDIA: Regional paper study
19 Dec 1998 | by ANNE-MARIE CRAWFORD
using the regional press in national advertising and marketing campaigns....using the regional press in national advertising and marketing campaigns. ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
, press, and radio campaign will roll out this week to highlight the benefits of using MoneyGram to send ...
Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
company is moving out of the trade press and focusing on national press work, developed in the US by ...
Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
include press, TV and outdoor in key markets. The global creative role is a new one. Y s ...
MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
commercial was supported by national press and in-store promotions. It is scheduled to run until ...
BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets
19 Dec 1998 | by DAVID MURPHY
. All the speakers really had to do was press the forward and backward buttons on the notebooks to ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Liberty
17 Dec 1998 | by DANNY ROGERS
store in Regent Street. The store spent pounds 652,700 last year on poster and press ads which ...
AGENDA: Marketers could learn a good deal from the papers
17 Dec 1998 | by DRAYTON BIRD
The Daily Mirror would have made a perfect press megalomaniac had he held on to his job long ...
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