Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
through TV and press last year, with a multichannel approach to ensure the optimum response.' Achieving ...
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Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
frequently, he believes that this campaigning mantle could be taken up by the marketing press ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
. TV and press activity will focus on the almost sci-fi quality of some of the in-car technologies ...
Levi's crafts its image
23 Mar 2010 | by Joe Thomas
catering sectors to represent the brand in press and outdoor ads. Targeted engagement Andrea Moore ...
Profile: Catalogue of changes
03 Feb 2010
retailing. Like a consumer waiting at Collection Point A for that trouser press hidden at the back of the ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
. Subsequent press coverage picked up on this angle. Hubert Grealish, senior manager, global public relations ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
, including a blogger outreach programme. The launch also included distribution of press releases online, as ...
Radio faces online frontier
07 Jul 2009 | by Sarah Crawley-Boevey
from, the internet, where press and TV still struggle. Radio and online complement each other more ...
Spreading the word
05 May 2009 | by Sarah Johnson
, but TV doesn't work like that,' says Thinkbox marketing director Lindsey Clay. The press trade ...
Marketing Special Report: The marketers' perspective
27 Jan 2009
ABC tables are those produced by supermarkets. Andy Taylor, associate press director at media agency ...
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