PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
, including a blogger outreach programme. The launch also included distribution of press releases online, as ...
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PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
. Subsequent press coverage picked up on this angle. Hubert Grealish, senior manager, global public relations ...
The Marketing Profile: Lucy Cotterell of Mars
07 Oct 2008 | by Gemma Charles
with a press campaign featuring Mars brands including Milky Way, Maltesers and the Mars Bar with labels ...
Branding brief: Parceline to change name to DPD
26 Mar 2008
firms. The name has been launched via an integrated campaign across press and outdoor ads, banner ads
Budweiser to flag up authenticity
11 Mar 2008 | by Gemma Charles
under the strapline The genuine article , will span TV, digital, press, outdoor, PR and direct. Fallon ...
Raymond Snoddy on media: It's time for B2B to tackle its ABCs
19 Feb 2008
Meanwhile, it seems that hardly a word has been written about how the business-to-business press ...
Critics want TFL to invest in transport not promotions
30 Nov 2007 | by Nicola Clark
Evans reveal that the amount spent on press and publicity has increased from 858,990 in 2003/2004 to ...
New campaign: World Vision
28 Nov 2007
account in July. It will be supported by online and press activity created by Domain. Creative agency ...
PR: Rapid response
07 Nov 2007 | by Robert Gray
large, communicating with the press,' says Andrew Muir, managing director of Vocus Europe, a specialist ...
Marketing Report: PR - The vital statistics
07 Nov 2007
press releases? By email: 77% Online: 4% By courier: 1% By fax: 0% All four: 18% Source ...
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