Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
employing a specialist social media manager, based in the press office and reporting to the head of media ...
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Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
; that's why the ads that you see on TV, radio and in the press are much more about letting the customer ...
What brands need to know about the ASA's online remit
02 Feb 2011 | by Gemma Charles
regulations will not cover press releases, corporate reports, editorial content, classified private ads ...
Is Facebook becoming the anti-social network?
03 Nov 2010 | by Suzy Bashford
500 million friends without making a few enemies.' However, with a barrage of bad press recently ...
Should brands advertise in Twitter streams?
24 Mar 2009 | by Nicola Clark
social study' by Mayer who subsequently called out the Associated Press for calling his publicist to ...
Battle for the ballot box moves online
20 Jan 2009 | by Gemma Charles
show its hand with an outdoor, press and digital campaign, which broke last week. The work, by Euro ...
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