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Think BR: Procurement is good for you

barrage of negativity but it s rare that a story takes a positive note. Agency comments in the trade press ...

Think BR: Anti-social media

across as a prize cock in all his manifestations in the press. And don t get me started on that half pint ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

old saw: "The creative use of white space."? Someone has for the Kronenbourg 1664 press ad. Most of ...

Think BR: i is modern, accessible and worth a punt

The holder of the purse strings to one of the UK's biggest press budgets, MediaCom's Claudine

Think BR: Independent shows 20:20 vision

a high value demographic to press buyers and it will be difficult to see brands not supporting the ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

faux-trendy posters as if it was "born" in Shoreditch. Another press ad has a grey Qashqai whizzing along a ...

Think BR: The extended 'self-regulation' remit could spell trouble for advertisers and the ASA

differently to those on a poster or press ad. Without this differentiation, there is a serious danger that ...

CREATIVE STRATEGY: It's not big and it's not clever, Halifax

." And how does this "entertainment" work in the press? Looking at one current example, it s about as ...

CREATIVE STRATEGY: If only Sony Ericsson's ad was as smart as its smartphone

That s the only reason I noticed this press ad as a punter, not as your reviewer on the trail of ...

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

card panels, in the national press, as a doordrop and I was even collared by some geezers in Waterloo ...

 

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